FnB Reservation and Order Apps

An app that help customer to find, order, and reserve their favourite restaurant.

FnB Reservation and Order Apps

An app that help customer to find, order, and reserve their favourite restaurant.

Find, Order, and Book Your Perfect Table, Hassle-Free!

Struggling to find the perfect restaurant and secure a table? We know how frustrating it can be to search for a great dining spot only to face long waits or unavailable reservations. That’s why we’re here to make it easier—discover and reserve your next dining experience effortlessly, all in one place.

Goals

Help users easily discover and reserve tables at their favorite F&B outlets
Reduce no-show rates and increase operational efficiency for restaurants
Provide a smoother and more intuitive reservation flow for end users
Enhance the dining experience with smart features like estimated wait times and queue notifications
Help user to order menu before they arrive or take it home with take away and delivery features.

Summary of Project

Project Duration

3 months (May - Aug 2022)

Team Member

Andrian Cedric (UI/UX Designer)
Daniel Roy (Senior UI/UX Designer)

Tools

Figma, Excel, Google Form

Design Process Overview

This are our steps to know more about user's problem and how we can solve their problem through our solution.

Design Process Overview

This are our steps to know more about user's problem and how we can solve their problem through our solution.

Solving the Right Problem

We start with try and collect

We have selected various restaurant and cafe which has in-house app, We tried their app, we collected the food, and we compare how the app works.

We found that most of the apps doesn't have reservation features and quite unreliable real-time queue updates.

View Our Competitor Analysis Here

Solving the Problem Right

We continue with solutions

After defining the user needs, I moved into solution validation through Wireframes and Prototyping—built low-to-high fidelity wireframes to validate layouts and flows.

We also conduct usability testing to iterate our design, and found improvement in task completion from 86% to 100%

Emphatize

We did user research through survey to gain insight from them. We also did mini-simulation to simulate our workflow.

Emphatize

We did user research through survey to gain insight from them. We also did mini-simulation to simulate our workflow.

Survey

We asked to know them more

We asked 25 users (age 18-35 and frequently used FnB apps) to fill out this survey. The goal was to gather broad insights about dining/order habits and reservation behaviors.

Key Highlights:

76% used promo code/voucher found inside the app.
68% use the app to order delivery or take away foods.
4% want to see estimated waiting time before arriving/delivery.
36% have found bugs inside an app that disturbing their journey.

This validated our hypothesis: current FnB apps fail to prioritize usability, real-time transparency, and lack of reservation features.

Simulation

We test our solution in-house

Before we develop the application further, we did "mini" simulation in our company, simulate user's workflow to order and collect their order. We also conducted group discussion to gather user feedbacks to developed design.

Define

We did research to direct and indirect competitor to validate our idea. We also conduct user research at Moonlay to gather user feedback and insight.

Define

We did research to direct and indirect competitor to validate our idea. We also conduct user research at Moonlay to gather user feedback and insight.

Problem Statement

Urban diners face significant challenges when using digital reservation systems, including difficulties in booking tables or menus, limited access to real-time queue and order tracking, and inconsistent app performance that hinders a seamless user experience.

Solution Statement

Design a mobile-first reservation app that provides real-time queue tracking, intuitive reservation flows, and simplified cancellation or rescheduling options.

How Might We

What can we solve?

To guide ideation, I reframed user problems into opportunities:

How might we make queue and wait times more transparent for users?
How might we reduce the number of steps to complete a reservation?
How might we make it easier to cancel or reschedule without calling the restaurant?